Bloon/

Bloon was a project, in which I was asked to create a product and company from scratch. This included building the entire branding and design system, as well as market research from ideation to realization. The theoretical company Bloon, is a children’s juice box brand that is environmentally sustainable and healthy for growing kids.

Brand Identity

Starting with some mood boards, I came up with the color scheme and typography to fit my brand. I then brainstormed essence words and narrowed it down to four:

Fresh / Playful / Sustainable / Fun

Brandmark Sketches

Final Brandmark

Brand Applications

Creating this project from start to finish was extremely gratifying. The brand applications were my favorite part, as I loved to see my designs on actual objects such as packaging and stationary. Imagining the target market and designing to that specific audience was especially interesting and challenging for me. Even though this was not a real company, I fell in love with Bloon and found it to be a creatively stimulating and satisfying project.